The 2013 National Association of Realtors® Profile of Home Buyers and Sellers shows that homebuyers used a wide variety of resources in searching for a home. Top results showed 92 percent used the Internet, 89 percent used real estate agents, 51 percent yard signs, 45 percent attended open houses and used a mobile application, and 42 percent used mobile search engines.
When buyers were asked where they first learned about the home they purchased, 43 percent said the Internet; 33 percent from a real estate agent; 9 percent a yard sign or open house; 6 percent from a friend, neighbor or relative; 5 percent from home builders; 2 percent directly from the seller and 1 percent from a print or newspaper ad.
Ninety percent of home buyers who used the Internet to search for a home purchased through a real estate agent, as did 69 percent of non-Internet users, who were more likely to purchase directly from a builder or from an owner they already knew in a private transaction.
The 2013 National Association of Realtors® Profile of Home Buyers and Sellers continues a long-running series of large national NAR surveys evaluating the demographics, preferences, motivations, plans and experiences of recent home buyers and sellers; the series dates back to 1981. Results are representative of owner-occupants and do not include investors or vacation homes.