The National Association of Realtors, in their Home Buyer and Seller Generational Trends Report that the greatest environmental concern for all home buyers of all ages is heating and cooling costs.
When purchasing a newly built home 9% of buyers cited overall energy efficiency as an important reason for their purchase of a newly constructed home.
The home’s environmentally friendly features described as very important or somewhat important vary depending on the ages of recent homebuyers. Generation Y homebuyers, (34 and younger) greatest environmental concern is the cost of commuting to their jobs. Their second most important concern was the cost of heating and cooling.
Other noted concerns among all generations of homebuyers were energy efficient appliances, environmentally friendly features of the community, energy efficient lighting and landscaping for energy conservation.